whatsapp
5.0
Based on 45 reviews

NIL (Name/Image/Likeness) Deals: 1099 Rules

Picture of 1099Fire Editorial Team

1099Fire Editorial Team

Note: We regularly review and update our content. However, tax rules, IRS guidance, filing thresholds, and deadlines can change, so always confirm the current requirements for the tax year you are filing.

Core rule: Most NIL payments to student-athletes are business income to the athlete (independent contractor/sole prop). Payers typically issue Form 1099-NEC at $600+ per year unless a payment platform issues 1099-K for that same stream. Student status (HS or college) doesn’t change federal info-reporting.

When to use 1099-NEC

Use 1099-NEC (Box 1) for fees paid directly to the athlete for posts, appearances, signings, camps, or promo work.

When 1099-K may apply

If a platform or payment app settles card/app sales or tips to the athlete, that platform may issue a 1099-K instead.
Do not also issue a 1099-NEC for the same platform-processed amounts.

What payers should collect

Get a W-9 from U.S. athletes or a W-8 from non-U.S. athletes before you pay. Track cash and noncash perks (gear, gift cards) at fair market value.

Minors (high-school athletes)

Minors can get 1099s. Use the athlete’s SSN/ITIN. Income is still the athlete’s, even if a parent helps manage it.

If the athlete is an employee (rare)

If the deal is true employment, pay through payroll and issue a W-2. School jobs (like work-study) are separate from NIL.

Non-U.S. athletes

For services done in the U.S., collect W-8BEN, check any tax treaty with Form 8233, and if no relief applies, withhold and report on 1042-S.

What athletes should do

Report NIL income on Schedule C. Deduct normal business costs (agent fees, gear for content, travel tied to the job). If net profit > $400, expect self-employment tax in addition to income tax.

Related Posts

Table of Contents

Scroll to Top